Milan Mayor Worried City Won’t Make it on New Version of Monopoly
History, architecture and fashion might not be enough anymore to keep Milan among the top Italian cities. What the city really needs, according to Mayor Letizia Moratti, is to get its name in the new Italian version of Monopoly coming out later this year.
“All I dealt with in these past two days was Monopoly,” the mayor of Italy’s most industrious city said at a press conference today.
Moratti has been hard at work to get the city of Milan into the revised version of Hasbro’s popular board game, which celebrates its 75th anniversary. The gaming company has asked fans to vote online for the most representative cities that will appear in the new version, replacing the old street names. The voting deadline is July 28.
“Milan is currently out of the 22 cities that would make it on the game,” said Moratti. “So I appeal to all the citizens of Milan to go to http://www.monopolyitalia.it to vote and make sure Milan will be part of the beautiful game.”
Only 0.54 percent of fans have voted Milan so far.
Although a very poor result, the city is certainly doing better than Rome, (0.2%) Florence or Venice. (Both at 0.12%) Despite its name, even the little Pugliese town of Monopoli isn’t faring too well, stuck at a depressing 0.08%.
By shifting the focus on Monopoly, Moratti avoided answering thorny questions about slow construction and planning for Milan’s Expo 2015. Emma Marcegaglia, president of Italy’s most important group of industrials, Confindustria, said today she was “worried but still confident” the Expo would eventually come through.
Given Milan’s indecisiveness on the Expo 2015, combined with its recent housing crisis, it shouldn’t come as a surprise if Monopoly fans don’t feel confident enough to raise green houses and red hotels over Italy’s industrial capital.