Archive for the ‘Tourism’ Category
History, architecture and fashion might not be enough anymore to keep Milan among the top Italian cities. What the city really needs, according to Mayor Letizia Moratti, is to get its name in the new Italian version of Monopoly coming out later this year.
“All I dealt with in these past two days was Monopoly,” the mayor of Italy’s most industrious city said at a press conference today.
Moratti has been hard at work to get the city of Milan into the revised version of Hasbro’s popular board game, which celebrates its 75th anniversary. The gaming company has asked fans to vote online for the most representative cities that will appear in the new version, replacing the old street names. The voting deadline is July 28.
“Milan is currently out of the 22 cities that would make it on the game,” said Moratti. “So I appeal to all the citizens of Milan to go to http://www.monopolyitalia.it to vote and make sure Milan will be part of the beautiful game.”
Only 0.54 percent of fans have voted Milan so far.
Although a very poor result, the city is certainly doing better than Rome, (0.2%) Florence or Venice. (Both at 0.12%) Despite its name, even the little Pugliese town of Monopoli isn’t faring too well, stuck at a depressing 0.08%.
By shifting the focus on Monopoly, Moratti avoided answering thorny questions about slow construction and planning for Milan’s Expo 2015. Emma Marcegaglia, president of Italy’s most important group of industrials, Confindustria, said today she was “worried but still confident” the Expo would eventually come through.
Given Milan’s indecisiveness on the Expo 2015, combined with its recent housing crisis, it shouldn’t come as a surprise if Monopoly fans don’t feel confident enough to raise green houses and red hotels over Italy’s industrial capital.
Anyone knows that 8.6 million euro (about $10.5 million) is a helluva budget for any website. That’s how much Italy’s tourism portal has cost Italian taxpayers so far, according to public documents looked up by Il Fatto Quotidiano.
But considering how important tourism is for Italy’s economy, maybe we could cut Tourism Minister Michela Vittoria Brambilla some slack and say: “Hey, at least they’re investing the taxpayers’ money to attract more visitors to Italy.”
All that money has been wasted, thrown out the window (or more likely shoved down some people’s pockets).
The website I am talking about is www.italia.it: An embarrassing display of the current government’s ineptitude when it comes to innovation. You’d think they would have learned from their past mistakes.
Oh, and the layout is pathetic.